Plan the audience and next action
Identify who the experience is for, what they want to understand, and what the next step should be. Align the offer with the company’s products, expertise, or customer needs.
Lead Capture & Funnels
Help visitors get answers and get in touch.
We build quizzes, calculators, guides, and qualification forms that answer visitor questions and collect the details your team needs to follow up.
How this helps your business.
People often need information before they are ready to buy or start a conversation. A guide, calculator, or assessment can answer their questions and help your team understand what they need.
- Answer a visitor question
- Use a guide, calculator, assessment, or focused form to answer a question that matters to your audience.
- Learn what someone needs
- Learn what someone is looking for so your team can respond to the need rather than send the same message to everyone.
- Follow through consistently
- Deliver the result or resource and explain what happens afterward, including any follow-up the visitor agrees to receive.
What we can help with.
Choose the support that fits your company. We agree on priorities, requirements, and scope before the work begins.
Quizzes and assessments
Design questions, branching, and result paths around a useful purpose. Keep the experience understandable and make the result relevant to the answers.
Calculators and interactive resources
Build tools that help visitors explore an estimate, comparison, or planning question. Use agreed inputs and explain assumptions that affect the result.
Guides and resource delivery
Connect a useful download or resource to a clear delivery path. Explain what the visitor receives and any follow-up they choose to receive.
Qualification and routing
Collect the information needed for the next conversation without making the form unnecessarily long. Route the inquiry to the agreed person, record, or system.
Follow-up and funnel checks
Connect notifications, email steps, CRM handoffs, or booking paths where supported. Test questions, results, delivery, and the receiving workflow together.
Related work.
Quiz + lead capture
O'Donnell Performance Coaching
Built a quiz and digital resources that collect inquiries and give visitors information before a follow-up conversation.
Visit website (opens in a new tab)Try an assessment experience.
Our Systems Hygiene Assessment shows how questions, branching, results, and a useful next step can work together.
Take the systems assessmentExplore the action guideHow we approach the work.
Choose what to offer
Identify what the visitor wants to understand.
Build the full experience
Connect questions, branching, results, and lead capture.
Follow through
Make sure the resource, inquiry, and next action reach the right place.
Before we start.
Can you build a quiz with different results?
Yes. Question branches and result paths can be designed around your audience and offer.
Do we have to replace our website?
No. A capture experience may be added to an existing website when its platform supports the integration.
What happens after a lead submits?
That is part of the scope: resource delivery, a booking path, email follow-up, or a CRM handoff. We define the receiving process with you.
Related services.
Tell us what you need.
Tell us who you want to reach and what information or resource you want to offer them.